{"product_id":"edda-soft-turtleneck-maxi-dress","title":"Edda | Soft Turtleneck Maxi Dress","description":"\u003cp\u003e\u003cstrong\u003eTen minutes, and you look like you planned it.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe evening arrives faster than expected and there is nothing in the wardrobe that feels finished. Edda is one piece, one colour and nothing to assemble: a fluid satin column with a high turtleneck, where the whole outfit is the dress.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat makes her Edda\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eA soft turtleneck.\u003c\/strong\u003e It covers the throat and the collarbone, which is what makes a sleeveless dress work in cold weather.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA fluid column that does not cling.\u003c\/strong\u003e It falls straight from the shoulder and moves away from the body rather than following it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWine red, black or blue.\u003c\/strong\u003e The wine red is the autumn one and the reason she is in this collection.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSizes XS to 3XL.\u003c\/strong\u003e The widest run in the collection, cut the same way throughout.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeveless under the high neck.\u003c\/strong\u003e A coat goes straight over the top without bunching at the shoulder.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFrom the ceremony through to the last dance\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA high neck replaces a necklace, so leave the jewellery at the ear and the wrist. Order your usual size: satin jersey has more give than the chart suggests.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAvailable in sizes XS to 3XL, in three colourways: wine red, black and blue.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe date on that invitation does not move.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eAnd the deadline that matters is not the wedding itself - it is the weekend before, when you want her hanging on the back of your door, tried on with the shoes you are going to wear, and nothing left to decide. Work backwards from that weekend, and today is the day.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSizes are going fast, and the sale ends today.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eM and L always empty out first, and when a size goes on this dress it does not come back. Today is also the last day at 60% off - tomorrow she returns to her regular price. Two reasons to stop thinking about it, and none to wait.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFree shipping across Canada � 30 day money back guarantee\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eChoose your size and add Edda to your cart now, before the sale closes and your size is gone.\u003c\/strong\u003e The only thing you cannot get back is the time between now and that Saturday.\u003c\/p\u003e\n\u003ch3 style=\"margin:22px 0 10px;font-size:18px;\"\u003eSize chart\u003c\/h3\u003e\n\u003cdiv style=\"overflow-x:auto;\"\u003e\u003ctable style=\"width:100%;border-collapse:collapse;font-size:14px;text-align:center;\"\u003e\n\u003cthead\u003e\u003ctr style=\"background:#f0efec;\"\u003e\n\u003cth style=\"padding:8px 10px;border:1px solid #e5e5e5;\"\u003eUS Size\u003c\/th\u003e\n\u003cth style=\"padding:8px 10px;border:1px solid #e5e5e5;\"\u003eBust (in)\u003c\/th\u003e\n\u003cth style=\"padding:8px 10px;border:1px solid #e5e5e5;\"\u003eWaist 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