Rowen | Draped Halter Midi Dress
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For the wedding that is not black tie.
Half the invitations now say something vague about smart casual or garden party, and that is harder to dress for than black tie. Too formal and you are overdressed in the photographs. Too casual and you feel wrong all day. Rowen sits exactly in the middle.
What makes her Rowen
- A tiered gathered skirt. Three soft tiers that move constantly, which is what makes her relaxed rather than stiff.
- A pink and coral floral on a deep green ground. Green is the base, not the accent, which is why she does not read as a summer sundress.
- A gathered halter neckline with a bare back. Cool for an outdoor ceremony, covered at the front for the church.
- A defined tie waist. You set the tightness yourself, which matters more than usual on a day with a long lunch in it.
- A soft woven fabric with body. It holds the tiers out rather than letting them collapse.
From the ceremony through to the last dance
The tiers are the reason she travels well. Gathered fabric does not hold a crease, so she survives a car boot, a suitcase and an afternoon sitting down without needing anything done to her.
Available in sizes S to 2XL, in the print shown.
The date on that invitation does not move.
And the deadline that matters is not the wedding itself — it is the weekend before, when you want her hanging on the back of your door, tried on with the shoes you are going to wear, and nothing left to decide. Work backwards from that weekend, and today is the day.
Sizes are going fast, and the sale ends today.
M and L always empty out first, and when a size goes on this dress it does not come back. Today is also the last day at 60% off — tomorrow she returns to her regular price. Two reasons to stop thinking about it, and none to wait.
Free shipping across Canada · 30 day money back guarantee
Choose your size and add Rowen to your cart now, before the sale closes and your size is gone. The only thing you cannot get back is the time between now and that Saturday.
If our product does not meet your expectations, you can return it within 30 days of receipt.
Before returning the goods, please contact our customer service at support@emmavancouver.com and let us know the reason for the return, so we can process your request correctly.
We offer free shipping within Canada on all orders.
We ship every package with a Track and Trace code so you can always follow your order.
You will receive the Track and Trace code by email within 24 hours after placing your order.
Emma Vancouver has more than 3,478 satisfied customers and our customers rate us 4.7/5.
Sophia M.
Vancouver, BC · 2 weeks ago
I am really happy with my order. The fabric feels soft, the fit is flattering, and the dress looks exactly like I hoped. Perfect for summer days.Verified Purchase
Elaine R.
Toronto, ON · 1 month ago
Beautiful quality and very comfortable to wear. I ordered my usual size and it fits nicely without feeling too tight.Verified Purchase
Margaret L.
Calgary, AB · 3 weeks ago
I love the style. It feels elegant but still easy to wear every day. The colour is exactly what I expected.Verified Purchase
Linda C.
Ottawa, ON · 1 week ago
The fit is very flattering and the fabric feels better than I expected. I would definitely order again.Verified Purchase
Patricia W.
Victoria, BC · 1 month ago
I bought this for a weekend away and received so many compliments. It is comfortable, feminine, and easy to style.Verified Purchase
Karen B.
Halifax, NS · 2 months ago
Very nice quality for the price. The stitching looks neat and the item feels comfortable all day.Verified Purchase